“We set out to redesign our loyalty benefits, but myWalgreens is so much broader than just a new loyalty program,” says Janna Gray, senior manager for Walgreens’ customer engagement strategy and platform. Not quite sure what myWalgreens is, exactly? For one thing, it’s an upgrade and replacement of Balance® Rewards, which Walgreens is soon retiring after more than eight years, along with associated programs such as Beauty Enthusiast and Balance Rewards for healthy choices.īut this goes far beyond a simple repackaging. By the end of this week, you'll be able to use the full features of the new myWalgreens loyalty program at all 9,000-plus Walgreens stores in the U.S., after customer signup officially began Nov.
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